ODYBOAT Cruise Flow
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Flows and tracking · 6 studies · 5 min read

Where cruise passengers go

GPS has made visible what could once only be estimated: how far cruise passengers go, for how long and by what means. Six studies, from Barcelona to Sydney, describe a short visit, on foot and close to the port.

47.6%Share of time away from the port spent on foot by the typical independent cruise passenger in Barcelona (median value, 2022). [1]
≈ 2 kmAverage maximum distance from the starting point reached by independent cruise passengers tracked in Palermo (2014). [3]
75%Share of passengers tracked in Copenhagen who stay within about 3 km of the port. [6]

A few hours, many kilometres, little distance

Cities change; the shape of the visit much less so. In Barcelona the median GPS-recorded visit lasts 297.5 minutes; net of the transfer to and from the terminal, just over four hours remain in the city.[1] In Visby cruise visitors stay on average about 4.8 hours, in Palermo about 3 hours 58 minutes, in Copenhagen about four hours.[2][3][6]

In that time people walk a lot but go only a short way. In Visby each visitor covers about 10.7 km on average without going beyond about 2.4 km from the port, mostly within the town walls.[2] In Palermo the total distance covered averages 13.9 km, but the maximum distance from the starting point averages about 2 km.[3] In Copenhagen the average route measures about 12 km, yet three in four passengers stay within about 3 km of the port.[6] In Barcelona the farthest point reached on foot lies a median of about 4.7 km from the terminal.[1]

The drop-off point steers the visit

In Barcelona walking fills about half of the visit, and the terminal shuttle, used by 71.9% of participants, makes its end stop at the top of La Rambla the shared starting point.[1] Walking profiles depend mainly on what people do during the visit, such as the transport they use, rather than on personal traits.[1] In Copenhagen, too, nearly nine in ten respondents (about 87%) explore the city on their own.[6]

In Visby the group with the shortest visit (3.2 hours on average) enters town later and does not reach the northern part of the walled town; the tracks suggest that those who take a bus into the historic core spend more time in the less-visited northern areas.[2] The thesis also notes that ships usually arrive between 7 and 9 am, while many shops open at 10.[2]

In shortIn the GPS studies, the transit cruise visit lasts a few hours and mostly stays within a few kilometres of the port, with many kilometres walked inside a small radius.

When the cruise ends

At turnaround ports the picture changes with where passengers come from. In Sydney, across 75 tracks followed for up to 28 days, the farthest straight-line point reached averages about 143 km for Australians from elsewhere, against about 27 km for international passengers and 32 km for residents.[4] Every international passenger in the sample spends time in the centre and harbour-side areas, and their tracks are the shortest (median 21 hours), as many end at the airport.[4]

Measuring has a cost

Raw data need cleaning: in the open Palermo dataset, on average 15% of points per track are spatial outliers and 15% temporal ones.[3] In Visby, of the 408 tracks collected, 267 were analysed.[2]

Participation also fades over time: in the Tasmania project, which followed 472 independent tourists (not cruise passengers) for 4–14 days, 90.5% of participants answered the initial survey but only 28.2% the final one.[5] The authors credit the project's success mainly to the study design, from recruitment to incentives, rather than to technology alone.[5]

What it means for ports and cities

  • Where shuttles and coaches drop people off shapes where the visit starts and, often, where it concentrates.
  • Shade, seating, wayfinding and alternative routes in the first few kilometres from the quay matter to visitors and residents alike.
  • Turnaround ports need different policies for international and domestic passengers.

What we don't know yet

Each study covers a single city and season, and almost always only independent cruise passengers; the Barcelona study was carried out in 2022, a post-COVID season. The Visby work is a non-peer-reviewed thesis, the Sydney note is preliminary (75 tracks, 12 international passengers) and funded by the New South Wales port authority, and the Tasmania study does not concern cruise passengers. Information collected through questionnaires is self-reported.

Sources and references

Every figure points, through the number in brackets, to the original study it comes from.

  1. Delclòs-Alió, X., Arias-Sans, A., Tavafi, F., Mejía, V., Catalán, M., Gutiérrez, A. (2025). Stepping on the beaten track? Walking behavior and profiles of cruise passengers in Barcelona. Cities, vol. 159, 105760 (Elsevier). Read the original study ↗ Study summary →
  2. Borg, P. (2023). Segmenting cruise passengers based on their spatio-temporal similarity - an approach utilising dynamic time warping. Uppsala universitet, Kulturgeografiska institutionen (serie Uppsatser). Study summary →
  3. Ferrante, M., Perri, A., De Cantis, S., Birenboim, A., Shoval, N. (2025). Raw and pre-processed cruise passengers’ GPS tracking datasets. Data in Brief 63 (2025) 112078 (Elsevier). Study summary →
  4. Hardy, A., Vorobjovas-Pinta, O., Wells, M., Grimmer, L., Grimmer, M. (2022). Measuring cruise passenger dispersal through technology. Annals of Tourism Research 93 (2022) 103319 (Research Note). Read the original study ↗ Study summary →
  5. Hardy, A., Hyslop, S., Booth, K., Robards, B., Aryal, J., Gretzel, U., Eccleston, R. (2017). Tracking Tourists’ Travel with Smartphone-based GPS Technology: A Methodological Discussion. Information Technology & Tourism. Read the original study ↗ Study summary →
  6. Sciortino, C., Ferrante, M., De Cantis, S., Gyimóthy, S. (2022). Tracking cruise passengers' consumption: An analysis of the relationships between onshore mobility and expenditure. Annals of Tourism Research Empirical Insights 3 (2022) 100059 (Elsevier). Read the original study ↗ Study summary →